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Emobi, North America’s premier EV charging roaming and JustPlug infrastructure provider, has announced a strategic partnership with ElectricFish, a leader in distributed energy infrastructure. This collaboration integrates Emobi’s patented JustPlug technology with ElectricFish’s innovative microgrid-scale, battery-integrated charging solutions. The partnership aims to accelerate the adoption of electric vehicles by addressing critical infrastructure challenges for both public and private fleet charging.
Key Highlights
- Emobi’s JustPlug technology enables seamless, automatic charging for 80% of existing EVs and chargers that lack native Plug & Charge capabilities.
- ElectricFish’s 350Squared system provides ultra-fast EV charging that is 133% faster than traditional hardware and can reduce grid upgrade costs by up to 90%.
- The collaboration overcomes major barriers to EV adoption, such as charging speed and grid infrastructure limitations, by delivering fast charging without needing extensive grid upgrades.
- Initial deployments of the integrated solution will take place in Detroit, Michigan, and in Redwood City and Oakland, California.
Overcoming Barriers to EV Adoption
A significant challenge for the mass adoption of electric vehicles is the dependency on existing power grids. Many locations require substantial and costly infrastructure improvements to support fast charging stations, with upgrades sometimes taking up to two years and costing $100,000 or more.
The partnership between Emobi and ElectricFish directly confronts this issue. ElectricFish has developed the 350Squared system, a solution that incorporates microgrid-scale energy storage and proprietary power electronics. This allows for the delivery of ultra-fast charging without requiring expensive and time-consuming grid modifications. Paired with this is Emobi’s JustPlug technology, which enhances compatibility across different charging systems and reinforces security through encryption. This technology allows vehicles without traditional Plug & Charge functionality to enjoy a seamless, automatic charging experience.
Future-Proofing Charging Infrastructure
This collaboration is designed to create a more resilient and adaptable charging network. By combining their technologies, the companies offer operators a solution that enhances security, increases charger utilization through interoperability, and supports modern charging capabilities without needing expensive hardware replacements.
“This partnership exemplifies our commitment to future-proofing EV infrastructure as we expand beyond public charging into fleet charging depots,” stated Lin Sun Fa, CEO of Emobi. “ElectricFish’s approach to solving grid constraints complements our JustPlug technology’s ability to eliminate compatibility barriers across both public and fleet use cases. The same protocols we use today for JustPlug will also power Vehicle-to-Grid communication, ensuring our infrastructure can adapt as the industry evolves.”
Transforming the Driver Experience
The goal of the integrated solution is to make EV charging as simple and convenient as fueling a traditional vehicle. The grid-independent nature of ElectricFish’s technology ensures reliability and speed, offering a consistent user experience.
“ElectricFish is transforming the EV charging experience by delivering the speed, reliability, and convenience drivers expect—without the delays and costs of grid upgrades,” said Anurag Kamal, CEO of ElectricFish. “Our 350Squared units bring the simplicity of gas station fueling to EV charging: ultra-fast sessions, seamless authentication, and grid-independent resilience. By partnering with Emobi, we’re enabling public and fleet drivers to plug in and power up in minutes, and securing charging while operators maximize utilization and revenue opportunities.”
The companies are set to showcase their combined solution with upcoming deployments in Detroit, Redwood City, and Oakland. These projects will demonstrate how JustPlug-enabled ElectricFish stations can provide a seamless and powerful charging experience, paving the way for broader network expansion.
About Emobi
Emobi provides a unified infrastructure that enables secure and seamless EV charging for app makers, fleets, and automakers. Its JustPlug technology simplifies the charging process and works instantly with no special hardware required. Emobi holds two provisional patents, integrates with over 120,000 chargers across the U.S. and Canada, and is trusted by the U.S. Department of Energy.
For more information, visit www.emobi.ai.
About ElectricFish
ElectricFish builds next-generation distributed energy infrastructure powered by advanced machine learning. Its flagship product, the 350Squared, delivers industry-leading EV fast charging and enhances community resilience, particularly in grid-constrained areas. Founded in 2019, ElectricFish is headquartered in San Carlos, California.
For more information, visit www.electricfish.co.
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