Chery’s premium brand EXEED will use its 4th Global Dealer Annual Conference to premiere four models at Auto China 2026 in Beijing, running April 23–28. The lineup includes new designs for the EX8 flagship SUV and EX6 compact SUV, a refreshed RX FL, and the first look at the ES GT shooting brake interior. The conference, themed “Momentum Forward,” also coincides with sister brand EXLANTIX’s official entry into the European Union market.
Highlights
- EXEED will reveal four models at Auto China 2026: the redesigned EX8 and EX6, the updated RX FL, and the ES GT interior
- The event marks EXEED’s 10th anniversary, with more than 100 dealers and media attending from the UK, EU, and Asia
- EXLANTIX, EXEED’s globally positioned sibling brand, is entering the EU market with a new product lineup
- Track test drives will feature six PHEV and electric models from both the EXEED and EXLANTIX portfolios
New Model Details
The EX8 represents EXEED’s flagship full-size luxury SUV. The company said the redesign focuses on four pillars: safety, spaciousness, luxury, and technology. EXEED described the model as embodying its design direction for large new energy SUVs.
The ES GT is a shooting brake variant of the existing ES sedan. EXEED said the model retains the ES platform’s coupe proportions while expanding interior volume. The Auto China reveal will focus on the cabin design and materials.
The EX6 and RX FL will appear in updated exterior form, though EXEED has not released detailed specifications for either model.
Track Test Drives and EXLANTIX Expansion
Six models will be available for track-based performance evaluation during the conference: the VX PHEV, RX PHEV, EXLANTIX ET, EXLANTIX ES, EXLANTIX EX8, and EXLANTIX ES7. The driving program is intended to demonstrate powertrain and chassis development across both brands.
EXLANTIX’s EU market entry adds a new geographic front for the Chery subsidiary. EXEED has not disclosed which EXLANTIX models will be available in Europe first or confirmed pricing.
Global Footprint and Dealer Network
EXEED launched in 2017 with the TX concept at the Frankfurt Motor Show. By 2025, the brand had expanded to more than 20 countries across Eastern Europe, the Middle East, Central Asia, South America, and Egypt, reaching 500,000 cumulative customers globally.
The conference will gather more than 100 dealers alongside media and industry figures from the UK, EU, and Asian markets. Additional programming includes EXEED Brand Night and the AiMOGA Global Launch Conference, alongside themed forums.
Parent company Chery helped EXEED’s growth trajectory contribute to a 152-place jump in the Fortune Global 500 rankings in a single year, according to the company. Chery’s broader premium portfolio now includes the recently debuted Freelander EV brand, a joint venture with Jaguar Land Rover, and the LEPAS new energy brand confirmed for UK launch in Q3 2026.
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