F-150 Lightning Expands European Reach: Switzerland Next

Ford’s electric variant of its iconic F-Series pickup, the F-150 Lightning, is set to hit the roads of Switzerland. This move follows its previous European entry into Norway announced in April.

Why It Matters

Switzerland’s challenging terrain, especially the Alpine roads, will serve as a testament to the electric truck‘s adaptability not just in urban settings but also in natural, demanding environments. The decision also underlines Ford’s commitment to expanding its electric vehicle footprint globally.

Key Points

  • European Expansion: The F-150 Lightning is marking its presence in Europe, with Switzerland being the second market after Norway.
  • Launch and Pricing: The truck is slated for a November-end launch in Switzerland. Interested customers can place their orders starting November, with the vehicle priced at 127,000 Swiss francs.
  • Vehicle Features: Being an electric extension of the best-selling F-Series, the F-150 Lightning is expected to showcase the same reliability and performance, but with the added benefits of an electric powertrain.

Bottom Line

As the electric vehicle market continues to grow, the introduction of the F-150 Lightning in Switzerland is a strategic move for Ford. It not only taps into a new market but also demonstrates the vehicle’s versatility in varying terrains and conditions.

About Ford Motor Company:

Based in Dearborn, Michigan, Ford Motor Company is a global entity committed to building a better world by empowering individuals to move freely and pursue their aspirations. Their Ford+ strategy focuses on growth and value creation by leveraging existing strengths and fostering customer relationships. Their portfolio includes iconic gas-powered and hybrid vehicles under Ford Blue, innovative electric vehicles (EVs) with Ford Model e, and specialized solutions for commercial customers with Ford Pro. Furthermore, Ford seeks to redefine mobility with Ford Next and offers financial services through Ford Motor Credit Company. Currently, the company employs approximately 177,000 people globally.

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