Farizon Opens Flagship London Dealership and UK Headquarters

Jameel Motors UK opens £1.3 million Farizon Park Royal facility in London, serving as both flagship dealership and national headquarters for the electric commercial vehicle brand's UK operations.

Jameel Motors UK has officially opened Farizon Park Royal, a flagship dealership and national headquarters located on London’s A406 North Circular near Hangar Lane Gyratory. The facility represents a £1.3 million investment and marks the sixth Farizon retail location in the United Kingdom.

Highlights

  • £1.3 million investment in state-of-the-art retail, aftersales, and parts facilities at the Park Royal site
  • Sixth UK dealership and first directly operated by Jameel Motors, signaling European expansion strategy
  • Complete Farizon SV lineup available with nine body and battery configurations, plus 48-hour no-obligation test drives
  • More than 30 staff based on-site supporting sales, marketing, product, and network development functions

Facility Overview and Capabilities

The comprehensive refurbishment created a customer-focused environment featuring advanced diagnostic and servicing technology. The workshop currently houses two inspection ramps with capacity for two additional units to accommodate growing demand.

A fully stocked parts and accessories department provides immediate access to key components, minimizing vehicle downtime for commercial operators. The site also houses Farizon Auto UK’s national headquarters, consolidating brand operations under one roof.

Farizon Opens Flagship London Dealership and UK Headquarters

Sales and Fleet Support Services

Farizon Park Royal’s sales team targets sole traders, businesses, and fleet operators transitioning to electric commercial vehicles. Available services include:

  • Tailored finance and fleet solutions
  • Commercial and home charging guidance through partnerships with ChargePoint and Hypervolt
  • Bespoke cargo-carrying configuration consultations
  • 48-hour no-obligation test drives with the complete demonstration fleet

UK Dealer Network Expansion

The Park Royal location joins five existing franchised retail sites across the UK: Heathrow Van Centre, SMV Commercials in Street, Brian Currie Van Centre in Milton Keynes, and Rygor Auto locations in Reading and Oxford.

Scott Fogharty, Dealer Principal at Farizon Park Royal, stated that the flagship site establishes strong foundations for the brand in the UK, reflecting a long-term commitment to exceptional customer service throughout purchase and ownership journeys.

Farizon SV Technical Specifications

The born-electric Farizon SV incorporates drive-by-wire technology, hidden B-pillar design, and cell-to-pack battery packaging. The medium-to-large van achieved Euro NCAP’s highest five-star safety rating.

Key specifications:

  • Payload: Up to 1,350 kg
  • Load space: Up to 13 m³
  • Loading height: 550 mm (ultra-low)
  • Power output: 170 kW (231 PS) / 336 Nm torque
  • Battery options: 67 kWh, 83 kWh, or 106 kWh
  • WLTP range: Up to 247 miles (combined)
  • Charging time: 20-80% in 36 minutes
  • Starting price: £40,000 + VAT (including Plug-in Van Grant)

Standard Equipment

The single, highly specified trim level includes:

  • Payload monitoring system
  • Heated seats, steering wheel, and windscreen
  • 360-degree surround view camera
  • Full ADAS safety system suite

About Jameel Motors

Jameel Motors operates in over 10 countries including the UK, UAE, Turkey, Morocco, Egypt, Algeria, Iraq, Japan, China, Australia, Monaco, South Africa, Poland, and Italy. The company represents brands including Toyota, Lexus, BYD, GAC Motor, MG Motor, Farizon Auto, Changan Automobile, Geely Auto, Omoda & Jaecoo, and Hino. Additional information is available at jameelmotors.com.

About Farizon

Farizon New Energy Commercial Vehicle Group is a wholly-owned subsidiary of Geely Holding Group. The company has established China’s largest new energy commercial vehicle research institute and offers two core technology routes: methanol-hydrogen and electric powertrains.

Farizon has doubled its Chinese market share for three consecutive years, achieving over 20% market share and reaching the 300,000 unit sales milestone—the first new energy commercial vehicle brand to accomplish this. More information is available at global.geelycv.com.

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