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Fuel retailers are increasingly viewing EV charging as critical for retaining customers, with many worried about losing business to home, workplace, and destination charging options. Konect, a subsidiary of Gilbarco Veeder-Root, is offering integrated solutions to help forecourt operators adopt EV charging, build customer loyalty, and boost revenue.
Key Highlights:
- 88% of fuel retailers are concerned about competition from home, workplace, and destination charging.
- Konect’s integrated solutions offer end-to-end support for profitable, scalable EV charging installations.
- 85% of retailers expect an increase in EV charging demand over the next five years.
- Federal and local funding is available to support infrastructure ownership.
According to a recent survey conducted by Konect, 88% of fuel retailers are concerned about losing business as more consumers charge their electric vehicles at home, work, or other destinations. As the mobility landscape shifts toward sustainability and electric vehicle adoption, forecourt operators face mounting pressure to evolve. The International Energy Agency (IEA) projects that 71% of new passenger cars and 72% of new light-duty trucks sold in the U.S. by 2035 will be electric, reducing national fuel consumption by 2.5 million barrels per day.
To stay relevant, fuel retailers see EV charging as an opportunity to build new revenue streams. The National Renewable Energy Laboratory (NREL) predicts that 1.25 million public chargers will be needed in the U.S. by 2030. With convenient locations and amenities suited to longer dwell times, forecourts are well-positioned to capitalize on this need and support existing products and services.
Konect’s survey of 633 U.S. fuel retailers identified a clear path to profitability for those willing to integrate EV charging into their business models. Three key steps to success include owning the infrastructure, managing customer experiences, and integrating technology seamlessly. 51% of respondents who currently offer EV charging said they own the infrastructure, which allows them to control pricing and customer incentives. Furthermore, 69% of C-store operators and 49% of retailers with on-site restaurants or cafes cited EV charging as a strategy to drive foot traffic.
Om Shankar, Vice President & General Manager of Konect, noted, “Our research shows fuel retailers across the United States are already making a success of EV charging by fully integrating it into their business. By looking beyond selling electrons, they’re complementing existing revenue streams while enjoying the fastest possible return on investment.”
Konect’s turnkey EV charging ecosystem is designed for forecourt environments, empowering fuel retailers to deploy their own profitable infrastructure with comprehensive support—from site selection and funding applications to installation, integration, and technical support. This holistic approach helps alleviate the common challenges associated with EV adoption, including high costs, uncertain ROI, and complex installations.
Fuel retailers can download the free white paper, “Charging Forward: How Fuel Retailers Can Win with Electric Vehicles,” for a ten-point plan to accelerate return on investment.
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