What’s Happening
In its inaugural year of eligibility, the Genesis GV60 has earned the title as the leading small premium SUV in the J.D. Power 2023 U.S. Automotive Performance, Execution, and Layout (APEAL) Study. In a commendable achievement for Genesis Motors, their first dedicated electric vehicle model has been recognized for its exceptional design and performance.
Why It Matters
This recognition is significant as it reflects Genesis’ customer-centric approach to its vehicles. Claudia Marquez, the Chief Operating Officer of Genesis Motor North America, expressed satisfaction with the customer’s acknowledgment of the GV60’s innovative design and high-performance capabilities. The GV60 not only showcases Genesis’ focus on personalizing the vehicle ownership experience but also underlines the brand’s commitment to meeting individual customer needs.
Key Points
- The GV60, introduced in 2022, marked Genesis’ pioneering step towards an all-electric lineup by 2030.
- It embodies Genesis’ unique design language of Athletic Elegance and the ‘Beauty of White Space’ ethos.
- The interior design champions eco-friendliness with the use of recycled materials, ensuring a spacious layout without compromising on safety and technology.
- The GV60 is equipped with world-first innovative technologies such as Face Connect and Crystal Sphere, designed to enhance connectivity and personalize the driving experience.
Bottom Line
The J.D. Power U.S. APEAL Study provides valuable insights into new-vehicle owners’ assessments of their vehicles after 90 days of ownership. Its data explores experiences with design, performance, safety, usability, comfort, and other factors. The Genesis GV60’s top ranking in the study’s small premium SUV segment in its first year of eligibility exemplifies its commitment to delivering a quality ownership experience and underscores the Genesis brand’s innovative approach to electric vehicle design and performance.
