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The Lamborghini Urus SE has embarked on a global tour, marking the debut of the brand’s first plug-in hybrid Super SUV. This tour has captivated over 4,000 customers and journalists across three continents, showcasing the innovative design and performance of the Urus SE.
Key Highlights:
- Global Debut Locations: China, America, Europe, Middle East
- Exclusive Events: 12 events across renowned cities
- Hybrid Performance: 800 hp, 950 Nm torque, 0-100 km/h in 3.4 seconds
- Environmental Impact: 80% emission reduction in electric mode
- Digital Presence: Debut on Roblox platform
Event Overview
China: The journey began on April 24th at the Beijing International Automotive Exhibition, drawing significant interest from over 400 journalists. The tour continued to Shanghai, Bangkok’s Royal Palace, Tokyo, and Kuala Lumpur by June 4th.
America: On April 29th, the Urus SE debuted in New York’s Chelsea Arts District, followed by an event in Toronto, Canada.
Europe: In May, the Urus SE was showcased at Italy’s Motor Valley Fest, highlighting the excellence of the automotive district where Lamborghini is headquartered. Subsequent events were held in the UK during Lamborghini Day UK, Dubai at the One & Only One Za’abeel, Germany’s Kesselhaus in Kolbermoor, and France, including Paris and the Côte d’Azur.
See also: Lamborghini Urus SE Hybrid Unveiled
Digital Expansion
The Urus SE also made a significant digital impact by debuting on the Roblox platform. This provided Lamborghini enthusiasts with a unique opportunity to engage with the brand through a virtual lounge, offering customization options for the Urus SE via Studio Lamborghini Ad Personam.
Performance and Innovation
The Urus SE stands out with its thermal and electric dual power system, delivering a combined 800 hp and 950 Nm of torque. The Super SUV can accelerate from 0 to 100 km/h in just 3.4 seconds. In electric mode, it boasts more than 60 km of autonomy, reducing emissions by 80%, aligning with Lamborghini’s commitment to decarbonization.
Public Reception
The Urus SE has been met with widespread acclaim, with its order bank covering almost a year even before production starts. This enthusiastic response underscores the high expectations and excitement surrounding Lamborghini‘s innovative hybrid Super SUV.
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