Lion Electric Names Brian Piern as Chief Commercial Officer

MONTREAL – The Lion Electric Company, a leading manufacturer of all-electric medium and heavy-duty urban vehicles, today announced that it has named Brian Piern as Chief Commercial Officer (CCO), effective June 7, 2021. In this role, Mr. Piern will guide Lion to the next level of its growth by expanding to new markets and building on long-standing relationships with existing clients, while developing new accounts and expanding market share. He will report to Marc Bedard, Founder and CEO.

“We are thrilled to welcome Brian to the Lion family at such an exciting time in the company’s history,” said Marc Bedard. “Brian’s experience in successfully scaling commercial sales in the zero-emission fleet technology and logistics sectors will be a valuable and welcome addition to Lion’s leadership team, as we expand our presence and increase sales volume throughout North America. We are at a critical point in the adoption of heavy-duty electric vehicles and are confident that with Brian’s leadership Lion will remain at the forefront of the zero-emission transportation sector.”

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Brian Piern most recently served as Vice President, Sales and Marketing at XL Fleet Corp., where he directed the development of the firm’s commercial team. Prior to this role, he served as Senior Vice President of Sales at Element Fleet Management and previously held the same position at GE Capital, leading the development and execution of multimillion-dollar sales strategies. He has also served in senior roles at Schneider National, Lockheed Martin, and Citicorp. Mr. Piern holds a Bachelor of Science degree in Marketing from Towson University in Maryland and a Master of Business Administration with a concentration in Marketing from the University of Phoenix.

About Lion Electric

Lion Electric is an innovative manufacturer of zero-emission vehicles. The company creates, designs and manufactures all-electric class 5 to class 8 commercial urban trucks and all-electric buses and minibuses for the school, paratransit and mass transit segments. Lion is a North American leader in electric transportation and designs, builds and assembles many of its vehicles’ components, including chassis, battery packs, truck cabins and bus bodies.  

Always actively seeking new and reliable technologies, Lion vehicles have unique features that are specifically adapted to its users and their everyday needs. Lion believes that transitioning to all-electric vehicles will lead to major improvements in our society, environment and overall quality of life. Lion shares are traded on the New York Stock Exchange and the Toronto Stock Exchange under the symbol LEV.


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