Grand opening to take place on Saturday, February 19 at 10 a.m. EST.

NEWARK, Calif. – Lucid Group, which is setting new standards for its advanced luxury electric vehicles (EVs), today announced the official opening of its newest Studio location at The Mall at Short Hills in Short Hills, New Jersey. This location serves as the 22nd in the company’s growing North American retail network.

“Our new Studio in Short Hills will bring significant visibility for the Lucid Air in a state that has expressed its commitment to EVs, and will help us to further our mission to inspire the adoption of sustainable energy,” said Zak Edson, Vice President of Sales and Service of Lucid. “This location is the first in a series of Studio and service center openings in the Northeast United States, expanding our presence beyond our flagship Studio in Manhattan.”

New Jersey has long sought to encourage new business growth as part of its electrification goals. Lucid looks forward to making further investments and hiring in the State as the legislature considers equitable treatment for consumers and electric vehicle manufacturers in alignment with those efforts.

Studio Experience

Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer’s preferences, whether they visit in-person, make inquiries entirely online, or combine the two. Lucid Studios allow customers to experience the brand and obtain information about its products in locations that underscore the company’s unique design aesthetic. Visitors who explore a Lucid Studio will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California. In addition, Lucid Studios augment the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K VR configurator, Lucid’s Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color.

Lucid Studios

The Lucid Studio design has translated the company’s post-luxury design aesthetic into a welcoming physical environment where customers can review options for the full Lucid Air lineup of luxury, high-performance EVs. This includes the Lucid Air Pure, a very well-equipped model available from $77,400 ($69,900 with potential federal tax credit), through the Lucid Air Touring, which starts at $95,000 ($87,500 with potential federal tax credit), and the Lucid Air Grand Touring, starting at $139,000 ($131,500 with potential federal tax credit).

The lineup features models offering more than 500 miles of EPA-estimated range on a single charge and industry-leading efficiency of 4.6 miles per kWh on Grand Touring models.

Virtual Experience

Mirroring the luxury one-to-one Studio experience online, customers can also take advantage of “Lucid Studio Live,” a cloud-based configuration solution powered by ZeroLight’s Concierge product. From the comfort of their own homes, customers can virtually interact with a car while a Lucid representative guides them through key features and configuration options.

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