Ford will launch five new “multi-energy” passenger vehicles in Europe by the end of 2029, including a B-segment electric hatchback and a small electric SUV, as the automaker repositions around commercial leadership and a contested electric transition. The strategy, detailed at a dealer and partner gathering in Salzburg, Austria, pairs the passenger lineup with an expanded Ford Pro commercial business and a public call for regulators to slow Europe’s EV mandates. Ford framed the rollout under a new global brand platform called Ready-Set-Ford, with the first European campaigns launching this month.
Highlights
- Five all-new passenger vehicles launching by end of 2029, including The Electric Hatch and a Small Electric SUV
- New member of the global Bronco family confirmed for production at Ford’s Valencia, Spain plant from 2028
- Transit City all-electric urban van arrives in showrooms later this year with up to 254 km targeted WLTP range
- Ford reports 879,000 worldwide paid software subscriptions in Q1 2026, up 30 per cent with gross margins above 50 per cent
Passenger lineup leans on rally heritage
Ford’s five-vehicle European product offensive is built around what the company describes as rally-bred design and driving dynamics applied across multiple powertrains. The confirmed models are a new member of the global Bronco family, slated for production at Valencia, Spain from 2028; The Electric Hatch, a B-segment electric model; a fully electric Small Electric SUV; and two additional multi-energy crossovers that complete the lineup by 2029.
The passenger strategy follows Ford’s December 2025 partnership with Renault Group to build two Ford-branded EVs on Renault’s Ampere platform in France, with the first reaching showrooms in early 2028.
“We are absolutely supportive of Ford’s strategy to go on the offensive in Europe,” said Nicola Gilda, Managing Director of Peoples Automotive Group and Chair of Ford’s European Dealer Council. “Building on the success of Ford Pro, while also tapping into Ford’s racing heritage for the design of the new passenger vehicles – it’s clear that Ford is back to win.”
Ford Pro pushes deeper into software and services
Ford Pro, which the company says has led Europe’s commercial vehicle segment for 11 consecutive years based on S&P Global Mobility 2025 sales data, is positioning itself as a productivity partner rather than a vehicle supplier. Ford’s global target is for software and services to generate 25 per cent of Ford Pro EBIT. In the first quarter of 2026, worldwide paid software subscriptions rose 30 per cent to 879,000, with gross margins Ford reports as above 50 per cent.
More than 1.2 million European Ford Pro customers are connected through embedded modems, generating close to six million vehicle-health signals per day. The company says connected services delivered nearly one million additional days of uptime for customers last year.
A new Dealer Uptime Services offering extends those tools to small business operators for the first time. According to Ford’s own pilot data, repair times have been cut by up to 50 per cent under the program, with 80 per cent of repairs identified proactively before failure.
Two new commercial vehicles
Two new Ford Pro vehicles round out the commercial expansion:
- Ranger Super Duty — Now available, the Ranger Super Duty targets emergency services, forestry, mining, and military buyers. Ford reports a total combined mass of 8 tonnes (payload plus towing), towing capacity up to 4.5 tonnes, and a payload approaching 2 tonnes, with heavy-duty suspension, additional underbody protection, and high ground clearance fitted from the factory. Ranger has been Europe’s best-selling pickup for 11 consecutive years, the company says.
- Transit City — A new all-electric van built for fleets operating in low-emission and electric-only urban zones. Ford is offering Transit City in a single high-specification trim across three variants, including a chassis cab for body conversions. Ford’s internal testing targets up to 254 km of WLTP driving range, though final homologated figures will be confirmed closer to on-sale. Showroom arrival is set for later this year.
WLTP figures are determined under European test procedures and are intended for comparison between vehicles tested to the same standard rather than as direct real-world projections; they are not equivalent to EPA-rated range.
Ford pushes back on EU emissions trajectory
Alongside the product announcements, Ford issued a public call for regulators to recalibrate Europe’s CO2 framework around what the company described as actual consumer demand and charging-infrastructure realities. The company argues that overly aggressive targets risk slowing fleet turnover by keeping older, higher-emission vehicles on the road longer.
Ford specifically called on European legislation to recognise plug-in hybrid electric vehicles (PHEVs) and extended-range electric vehicles (EREVs) as legitimate transition technologies. The company also flagged commercial vehicles as a particular pressure point, noting that 10 per cent of new vans sold in Europe are electric and pointing to depot grid-access delays and incompatibility between passenger-oriented charging infrastructure and commercial duty cycles.
The “Made in Europe” framework was a second target. Ford argued that rules excluding or restricting partner markets such as Türkiye, Morocco, and the UK would undermine the integrated regional supply chains that Ford and other European manufacturers depend on.
“We don’t build vehicles to meet regulatory mandates; we build them for people,” said Jim Baumbick, President, Ford in Europe. “The fastest route to zero emissions is the one customers will actually take. We can accelerate emissions reductions today with hybrid technologies that that let customers drive electric whenever they can.”
For more on Ford’s European electrification footprint, see The EV Report’s earlier coverage of the Mustang Mach-E California Special update released earlier this spring.
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