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Polestar is set to expand its commercial footprint and retail operations, aiming to enter seven new markets in 2025. The company will also implement a new sales model across Europe and has made significant senior leadership appointments.
Key Highlights:
- Retail expansion with new and existing partners in Europe.
- Introduction to seven new markets: France, Czech Republic, Slovakia, Hungary, Poland, Thailand, and Brazil.
- Senior leadership changes in key regions.
The company is widening its retail footprint with existing and new partners as part of a shift to a non-genuine agency sales model across Europe. Customers can configure and order their Polestar online and through the expanding network of Polestar Spaces and service locations, making it easier for more customers to buy and own a Polestar. Sweden and Norway switched to this new sales model earlier this month with other key markets set to follow in the second half of the year.
Polestar plans to enter seven new markets during 2025. France, the largest volume market for electric cars in the EU after Germany, represents a significant opportunity for the company. Polestar will also launch in the Czech Republic, Slovakia, Hungary, Poland, Thailand, and Brazil through local distribution partnerships.
Thomas Ingenlath, Polestar CEO, says: “Expanding our retail operations with new and existing partners will enable us to reach more customers. Through these partnerships and expansion, we will capitalize on our strong brand and growing model line-up.”
To support the brand’s profitable growth in established markets, the following management appointments, reporting to Kristian Elvefors, Head of Commercial, have been made:
- Anders Gustafsson succeeds Gregor Hembrough as Head of North America. Anders brings extensive experience from Volvo Cars, including six years as Senior Vice President Americas & President and CEO of Volvo Cars USA. Gregor, who led Polestar’s North American business since its establishment in 2018, will now serve as Head of Global Sales Operations.
- Matt Galvin succeeds Jonathan Goodman as UK Managing Director, who is retiring. Matt was previously UK Managing Director at NIO and has held senior roles at Volvo Cars and Mercedes-Benz in the UK.
- Marius Hayler succeeds Alexander Hørthe in Norway. Marius joins from NIO where he was General Manager of NIO Germany and Norway and will also head up the Nordic region. His previous roles include Country Director for Jaguar Land Rover Norge and Vice President of Volvo Car Norge.
Kristian Elvefors, Polestar Head of Commercial, says: “I am delighted to welcome this group of talented and experienced leaders to the Polestar team. Through these appointments, we are strengthening our sales teams and bringing in additional expertise at a pivotal point in our development, as our model line-up expands to include two new SUVs.”
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