Rightcharge has unveiled an updated brand identity and a clear set of operating principles for the EV fleet sector. The refresh focuses on three core pillars: Transparency, Speed, and Helpfulness. This update supports the company’s transition from a start-up to a significant partner in the fleet market.
Highlights
- The new “Transparency Promise” guarantees no hidden margins or fees on charging prices.
- “Automation Agents” manage data to speed up reimbursements and billing.
- Rightcharge reports a 100% customer retention rate since its launch in 2019.
A Commitment to Transparent Pricing
Rightcharge has formally launched a “Transparency Promise” to standardize costs in the charge card sector. This public pledge reinforces the company’s policy of never adding secret fees to home or public charging prices.
The company states that fleets should have full visibility regarding where their capital is allocated. Rightcharge asserts it has adhered to this honest pricing model since its inception in 2019. The promise aims to counter industry complexity involving confusing contracts and hidden costs.
Operational Agility and Automation
The brand refresh emphasizes “Agility” through the deployment of automated technology. Rightcharge has introduced “Automation Agents,” which are digital tools designed to manage complex backend data.
These agents handle administrative tasks so fleet managers are not required to do so. The system facilitates automatic reimbursements and consolidates all charging into a single, clear bill. This technology replaces legacy fuel systems that are often ill-suited for electric vehicle operations.
Communication and Customer Retention
The third principle of the refresh, “Helpfulness,” focuses on eliminating technical jargon. Rightcharge has implemented a strict policy to ensure all communications are clear and understandable.
This approach extends to both the software interface and support team interactions. The company attributes its 100% customer retention rate to this focus on clear, honest communication. CEO Charlie Cook noted that the refresh confirms the company’s commitment to working honestly and quickly.
Platform Specifications
Founded in 2019, Rightcharge provides payment solutions that simplify electrification for businesses. The platform offers specific technical capabilities for fleet management:
- Consolidated Billing: One HMRC-compliant bill covers both home and public charging.
- Driver Reimbursement: Drivers receive automatic direct-to-energy-bill payments.
- Network Access: A single card and app provide access to over 70% of UK chargers.
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