Slate Auto is offering two Monster Jam-licensed starter packs for its $24,950 Slate Truck, each combining a full vehicle wrap, wheel wraps, a grille logo wrap, and decals. According to the company, the packs can be added to Slate vehicle designs starting this week. One is a purple-and-green design based on the Grave Digger monster truck, and the other is a black-and-yellow Monster Jam design. Buyers who preorder a Slate for $300 can add either pack at any time and buy it on the Slate Marketplace before their delivery date.
Highlights
- Two starter packs: Grave Digger and Monster Jam. Each includes a full vehicle wrap, wheel wraps, a grille logo wrap, and decals.
- $24,950 base price: Slate says this makes the Slate Truck the most affordable truck in America.
- $300 preorder: First deliveries are expected in Q4 2026.
- Three standalone accessories: a two-piece decal set, a five-piece Slatelet set, and key fob caps.
What’s in the Monster Jam Starter Packs?
Slate says its vehicles are the first designed to be wrapped, and the licensed packs build on that approach. The Grave Digger pack takes its purple-and-green scheme from the monster truck. The Monster Jam pack uses the event series’ black-and-yellow graphics.
“Slate and Monster Jam both love doing truck stuff, just at different scales,” said Slate Head of Brand and Marketing Ben Whitla. “That contrast is part of what makes the partnership work: the Starter Packs and accessories take the attitude, graphics, and fandom of Monster Jam and make them available for Slate owners, whenever they want.”
Individual Accessories
Owners who don’t want a full pack can buy these items separately:
- Decal set: a two-piece set.
- Slatelet set: a five-piece set combining Monster Jam and Grave Digger icons.
- Key fob caps: one with the Monster Jam logo and one with the Grave Digger logo.
Partner Perspective
Feld Entertainment produces Monster Jam. Jeff Bialosky, the company’s senior vice president of global partnerships and licensing, framed the deal as a way to extend the brand into everyday driving.
“Monster Jam is proud to partner with Slate on this groundbreaking collaboration, creating an entirely new way for fans to bring their passion for the brand into their everyday lives,” Bialosky said. “By enabling consumers to personalize their Slate vehicles with Monster Jam-inspired designs, we’re extending the excitement, individuality, and adrenaline of Monster Jam beyond the arena and onto the road.”
How the Packs Fit Slate’s Ordering Model
Slates can be ordered as a pickup or as one of two SUVs, or converted after purchase. The wrap packs follow the same model: owners can add them at any point before delivery.
The company says the Slate Truck’s $24,950 price excludes several costs:
- taxes, title, license, and registration
- government fees and destination charges
- a $1,450 documentation fee
- optional equipment
Slate was established in 2022. It plans to assemble its vehicles at its reindustrialized factory in Warsaw, Indiana, with first deliveries expected in Q4 2026.
