David Brown Automotive has unveiled the Mini eMastered, marking its inaugural entry into the all-electric vehicle segment. This model integrates the company’s reputation for British craftsmanship and timeless design with the benefits of electric propulsion, heralding a fresh chapter for the automotive brand.
Why It Matters
The move toward electric vehicles reflects a growing industry trend as companies prioritize sustainability. The Mini eMastered symbolizes David Brown Automotive’s commitment to eco-friendly innovations, ensuring they remain at the forefront of automotive developments.
Key Points
- Performance: The Mini eMastered, weighing a mere 640kg, is equipped with a Zonic 70 motor, delivering 72kW (97hp) and 175Nm of torque. This ensures an acceleration of 0-62mph in 8.5 seconds and a top speed of 92mph (electronically limited) in sports mode.
- Battery & Range: The vehicle houses an 18.8kWh battery, offering a WLTP-certified range of 110 miles. With a charging capacity of up to 6.6kW AC, the battery can be fully charged in roughly 3 hours, depending on the charging point.
- Design: Crafted by British artisans, the Mini eMastered retains the iconic Mini look, while integrating modern interior enhancements and an electric powertrain.
- Sustainability: Embracing zero emissions, the model minimizes environmental impact without sacrificing performance.
- Personalization: As customary with David Brown Automotive creations, owners have the opportunity for extensive customizations, catering to their individual tastes.
- Technological Advances: The Mini eMastered incorporates an EV platform and an integrated infotainment system, including Apple CarPlay and Android Auto, ensuring a user-centric driving experience.
Bottom Line
David Brown Automotive’s Mini eMastered stands as a testament to the company’s dedication to craftsmanship, innovation, and sustainability. With this electric addition, the brand solidifies its position in the luxury automotive industry, blending classic aesthetics with modern technology. This shift towards electric mobility also presents a unique opportunity for car enthusiasts and collectors to commission their bespoke electrified models, with the first example set to debut later this autumn.
