Polestar, a leading Swedish electric vehicle (EV) brand, has officially inaugurated its newest brand experience center located at 336 Miracle Mile, Coral Gables, Florida. This marks the first of its kind in Coral Gables and expands Polestar’s presence to five locations across Florida. This strategic move comes as electric vehicle registrations in the state soar past 220,000, indicating a growing demand for premium EV options among the residents of the “City Beautiful.”
Key Highlights:
- Polestar opens new experience center in Coral Gables, Miami-Dade County.
- The center is part of Polestar’s expansion in Florida, marking its fifth location in the state.
- Electric vehicle registrations in Florida surpass 220,000, underscoring a rising demand for EVs.
- The Coral Gables center will feature Polestar’s all-electric models, including Polestar 2, the SUV Polestar 3, and the soon-to-arrive SUV coupe Polestar 4.
- Flexible lease program introduced by Polestar Financial Services, offering unprecedented flexibility for customers.
Gregor Hembrough, Head of Polestar North America, expressed enthusiasm about the new location, stating, “Coral Gables, along with the greater Miami-Dade County area, is an incredible representation of when historical beauty meets the latest in cutting-edge technology – a synergy that aligns entirely with Polestar’s vision.”
The Coral Gables experience center allows visitors to engage with Polestar’s electric vehicles, including test drives with Polestar Specialists and a closer look at the brand’s innovative technology and design. The Polestar 3, known for its expertly-tuned suspension and responsive handling, is among the featured models available for order, with deliveries expected to start later this summer. Furthermore, the Polestar 2 fastback showcases the debut of Google’s Android Automotive OS infotainment system, emphasizing safety with its NHTSA 5-star rating.
Polestar’s new flexible lease program offers customers the ability to opt-out or continue their lease after just five months, highlighting the brand’s commitment to customer satisfaction and flexibility.
The expansion into Coral Gables signifies Polestar’s continued growth in the United States, with plans to open more locations in key cities nationwide. This aligns with Polestar’s global strategy, offering a range of performance EVs and spearheading initiatives like the Polestar 0 project, aimed at producing a climate-neutral car by 2030.
About Polestar: Polestar stands at the forefront of the electric performance car market, with a mission to drive sustainable mobility through advanced design and technology. Its global presence spans 27 markets, with headquarters in Gothenburg, Sweden, and a significant footprint in North America.
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