BMW’s Electric Vehicle Sales Surge in 2024

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In the first half of 2024, the BMW Group reported significant growth in its fully-electric vehicle sales and upper premium segment. BMW delivered 179,557 fully electric vehicles, marking a +34.1% increase compared to the previous year. The overall BMW brand grew by +2.3% with 1,096,486 units sold, outpacing traditional competitors and gaining market share in Europe. In total, the BMW Group delivered 1,213,359 vehicles across BMW, MINI, and Rolls-Royce brands.

Key Highlights:

  • 179,557 fully electric vehicles delivered, a +34.1% increase in BEV sales.
  • 1,096,486 units sold for the BMW brand, a +2.3% increase.
  • Total BMW Group vehicle deliveries: 1,213,359 units.
  • Strong growth in the upper premium segment, with the BMW 7 Series achieving a +22% sales growth.
  • BMW M GmbH saw a +5.1% increase in sales with 99,517 vehicles sold.
  • MINI brand delivered 114,054 vehicles, including the new MINI Cooper.
  • Rolls-Royce delivered 2,819 motor cars, highlighted by the launch of the Rolls-Royce Cullinan Series II.
  • BMW Motorrad sold 113,072 motorcycles and scooters.

“In the first six months of the year, we saw double-digit growth of our fully-electric vehicles and models from the upper premium segment,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “Despite a challenging market environment, we increased sales for the BMW brand in the first half of the year, thanks to our attractive product portfolio. The strong commitment of our BMW Group employees and our robust global retail network have made a significant contribution in this regard,” said Jochen Goller.

BMW’s upper premium segment, alongside its fully-electric models, continued to gain popularity. The BMW 7 Series achieved a +22% sales growth compared to the previous year. Additionally, the BMW X1 and BMW 3 Series experienced strong sales growth. BMW M GmbH also performed well, unveiling the first M5 high-performance sedan with an electrified drivetrain in June and recording +5.1% sales growth with 99,517 vehicles sold.

The MINI brand saw the delivery of 114,054 vehicles in the first half of the year, including the first MINI Cooper from the New MINI Family, which received positive customer feedback. The further ramp-up of the MINI Cooper, MINI Countryman, and the market launch of the MINI Aceman are expected to boost sales in the second half of the year.

Rolls-Royce introduced the Cullinan Series II, the most in-demand model in its portfolio, and delivered 2,819 motor cars worldwide in the first half of the year. BMW Motorrad also saw robust sales, handing over 113,072 motorcycles and scooters to customers globally.

Looking ahead to the second half of 2024, the BMW Group remains optimistic. The company is bolstered by the full availability of the BMW 5 Series models, including the new BMW 5 Series Touring and the first BMW i5 Touring, alongside the continued market launch of the New MINI Family. By offering a variety of drivetrain technologies and maintaining flexibility across BMW, MINI, and Rolls-Royce brands, the BMW Group is well-positioned to meet diverse customer preferences worldwide.

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